Virtual Case Studies

Crystal increasingly facilitates virtual meetings, as a complement to face-to-face events. We have found that the virtual format amplifies a meeting’s reach and injects a stronger sense of audience community.


Simplysummit: conference on employee engagement and social media


When an Icelandic volcanic ash cloud imposed a flight ban on delegates and speakers alike, Crystal transformed the conference into a hugely successful virtual event. Overnight, necessity became the mother of invention. One virtual delegate described it as "... the best conference I have never attended".


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Brakes Group Virtual Event


Leading supplier to the catering industry, the Brakes Group, tasked Crystal with producing a virtual event that would bring together 60 of its senior European managers. In two hours the company was able to share perspectives from its UK, French, Irish and Swedish territories. The format provided an ideal medium for gaining senior managers commitment to the company's leadership framework.


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Pfizer Primary Care EuCan Change Champions Meeting


Pfizer challenged Crystal Interactive to design a three-hour webenabled meeting linking over 90 delegates from 13 countries. The format allowed key messages to be delivered in a condensed time frame. Crystal Mobile enabled meeting owners to evaluate participants’ understanding of the business strategy. The number of delegate responses remained consistent throughout the three hours and the delegate evaluation survey revealed overwhelming enthusiasm for the format.


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We have many more case studies on file and can provide these on request, to support a specific business pitch.

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